Programme

8am - 9am	Registration - All delegates must register before the opening session.
9am	Opening Session
9.30 – 12.30pm	Smoking In Movies: Worldwide Public Health Problem
	Barbara Zolty, Policy Officer, Tobacco Free Initiative, WHO Topic: Best Practices on Smoking in Movies
	Dr James Sargent, Director of the Cancer Control Research Program at Norris Cotton Cancer Centre, Dartmouth Medical School Lebanon, USA. Topic: Exposure to movie smoking and adolescent smoking - association or causality?
	Dr Reiner Hanewinkel, Head of the Institute for Therapy and Health Research, Kiel, Germany. Topic: Exposure to smoking in popular contemporary movies and youth smoking in Germany
	Dr Elisabeth Van Gennip, Director STIVOR, Den Haag, The Netherlands. Topic: Smoking in Films: European effort raised by ENSP
BREAK
	Professor Stanton Glantz, is a University of California San Francisco Professor of Medicine (Cardiology), American Legacy Foundation Distinguished Professor of Tobacco Control, and Director of the Centre for Tobacco Control Research and Education. Topic: Smokefree Movies a Worldwide Campaign
	Questions and Answers
12. 30 - 1.30	Lunch
1.30 - 5.00pm	AFTERNOON SESSIONS
	Media & Youth Advocacy in preventing the uptake of smoking amongst children and young people.
	American Legacy Foundation – Truth Campaign Truth is the largest US national youth smoking prevention campaign, featuring advertising, interactive elements and grassroots outreach.
	Reality Check, New York Youth Action Project Against Tobacco
	New York State College Action Project Against Tobacco The programme involves college students in the fight against the tobacco industry and its advertising, sponsorship and promotion.
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	ATYC Anti Tobacco Youth Campaign, supporting young people across the North West.
	D-MYST Smokefree movement run by and for young people in Liverpool. Providing young people with the facts, opportunity to air their views on tobacco and take action to de-normalise smoking.
	Questions & Answers
5pm	Close

Workshops

Workshop A

Media and Celebrity Culture
Presenter: Debbie Johnson

This session, run by the former Pop Editor of the Liverpool Echo will explore celebrity culture in the media and how this impacts upon tobacco imagery in film. Young people will discuss ways in which this can be used as a campaigning tool by youth adocates . This lively, creative workshop will focus on:

How a magazine is put together
How journalists viewand treat celebrities
Youth advocacy andways in which young people can lobby the media, film industries and otherkey groups

As music editor of the Liverpool Echo for 10 years Debbie was known as the Echo’s Queen of Pop with a wealth of celebrity contacts. She was also a senior writer and news desk manager, writing predominantly on arts and entertainment but also on politics and education. Debbie remains active as a freelance journalist for several newspapers is an experienced trainer and works regularly with young people. Debbie has interviewed scores of stars in the TV, film and music industries including Joan Collins, Yoko Ono, Victoria Beckham and Paul McCartney.

Workshop B

The Power of Music in Youth Advocacy
Hosted by MZone

This session will explore music as a means of expression and influence.
Well known Liverpool rap artist TL will facilitate this workshop where youngsters will be encouraged to write and perform their own music. TL will be demonstrating how music can be used as a campaigning tool and work with the young people to explore ways in which this can be done in the field of tobacco imagery and films.

MZONE is part of the Merseyside Music Agency (MMDA) and is the enabling and support service for youth music on Merseyside. MZONE empowers young people to articulate their music needs through specific initiatives designed to profile young music makers and their activities.

TL has been involved in the Liverpool music industry since 1993 and his work has featured on a number of legendary UK producers’ albums. TL Blueprint Hip Hop Productions specialises in rap and DJ workshops.

This workshop promises to be a lively, productive and engaging session with lots of noise!

For more information on our speakers and youth advocacy programmes please click on the following link: Speakers and youth advocacy programmes.

No photography or videography is to be permitted during the conference.

To book your place please click here.

Details of programme may be subject to change.